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World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports

The most watched cricket league in the world - Arun Dhumal
Collage of IPL and EPL sports events representing the article 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, showing crowded stadiums, a cricket pitch, and a football match in action, encapsulating the global cultural shift in sports.

Table Of Contents


Nostalgia of the "Greatest show on Earth": IPL Season 1.

The Rise of Franchise-Based Games Across the World.

Evolution of the IPL.

Global Perspective on Franchise-Based Sports.

Financial Success and Branding Strategies.

Impact on Players and Performance.

Cultural and Communal Impacts.

Conclusions and Reflections.



The 17th season of the Indian Premier League (IPL) has rolled around on 22nd Mar’24, igniting the sports festival spirit across India. Friends gather, cheers echo, and living rooms turn into arenas as the game transcends the boundaries of sport to become a full-blown

entertainment spectacle. This transformation of cricket into a realm where media houses and sponsorships jostle for brand placement underlines the IPL as the "greatest show on Earth." The excitement isn't just about the cricket; it's about being part of an event that's larger than life.

Yet, amidst this fanfare, the start of IPL 2024 brought back familiar debates. Social media buzzed with discussions about national players like Hardik Pandya, whose injuries seem to conveniently subside in time for the IPL, sparking conversations about priorities and loyalties.

Cartoon Image of India's Cricket team and MI player Hardik Pandiya.

It's a narrative that's as entertaining as it is revealing about the current state of cricket.

Loyal fans, those who've followed cricket through generations, view this shift with a mix of nostalgia and skepticism. They argue that the media rights and financial clout of certain franchises have skewed the game's dynamics, moving it away from the passion, strategy, and historical richness that once defined it. The quick format of T20 cricket, epitomized by the IPL, is seen as a double-edged sword—injecting vitality and viewership into cricket while diluting the traditional essence cherished by purists.

Nostalgia of the "Greatest show on Earth": IPL Season 1

Brendon McCullum playing a shot during his explosive 158* for Kolkata Knight Riders in the inaugural IPL 2008, reflecting on 'Nostalgia of the Greatest Show on Earth: IPL Season 1' featured in the article 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on

Remembering the inaugural IPL season in 2008 evokes a sense of irony. It was a time before the OTT revolution, when catching a live stream involved a 10-15 minute delay and a bit of ingenuity to bypass workplace restrictions. The spectacle of Brendon McCullum's explosive 158 not out for the Kolkata Knight Riders remains etched in memory, a moment that encapsulated the IPL's arrival as more than just cricket—it was an entertainment phenomenon, akin to the biggest film awards shows, bringing cricket's stars under one roof in a display of glamour and athletic prowess.

Since then, the IPL has undergone significant growth in revenue, fan engagement, broadcasting revenue rights, and prize money. The league's brand value has skyrocketed, turning it into a commercial titan within the sports world. This financial success story is juxtaposed with the league's impact on cricket's traditional formats and the broader cultural implications for a sport considered a religion in India.

As the IPL continues to evolve, it raises fundamental questions about the future of cricket and sports at large. The balance between commercial success and preserving the game's soul is more precarious than ever, reflecting broader trends across global sports landscapes.

In this article, we will delve deeper into the world of 'Franchise Sports,' exploring leagues such as the IPL, EPL, NBA, NFL, and MLB. Stay tuned!

The Rise of Franchise-Based Games Across the World

EPL and IPL: The Pioneers of the Franchise Revolution

Franchise-based sports leagues have marked their territory across the globe, setting new standards for how games are played, viewed, and commercialized. Two titans in this arena, the English Premier League (EPL) and the Indian Premier League (IPL), stand out as beacons of this transformative movement.

The EPL isn't just a league; it's a global spectacle. It commands the attention of football enthusiasts worldwide, not merely for the sport but for the drama, the rivalry, and the sheer talent it attracts. The league operates on a system of promotion and relegation but has managed to turn football clubs into global brands with fans spread across continents.

On the other side, we have the IPL, cricket's grand carnival. Since its inception in 2008, the IPL has morphed cricket into 'cricketainment', a thrilling mix of sport and entertainment, packing stadiums and gluing millions to screens. The league's format, combining city-based franchises in a country where cricket is less a sport and more a religion, has been nothing short of revolutionary.

The Business Model: A Lucrative Play

The IPL's genius lies not just in its format but its business model. Central broadcasting rights, sponsorships, and merchandising form the league's revenue backbone, with the BCCI securing a hefty share. This model has not only enriched the franchises but also boosted cricket's overall economy in India, showcasing the potential of sports as a major economic force.

The Global Reach: Manchester City and RB Leipzig

Manchester City and RB Leipzig stadiums showcased for 'The Global Reach of EPL Giants and Bundesliga Money Whale' section in 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' article on, depicting their ascent in franchise-based sports.

Manchester City's ascendancy in the English Premier League (EPL) is a textbook case of strategic and financial prowess. The club, backed by its Abu Dhabi owners, has not just excelled on the pitch but expanded its brand globally, establishing affiliations with teams across the world. This network allows for strategic player movements and talent development, albeit raising eyebrows over the adherence to Financial Fair Play (FFP) rules.

RB Leipzig, often dubbed the "Most Hated Club" in the Bundesliga, illustrates another facet of franchise sports' impact. Leveraging investments from Red Bull, the club swiftly climbed from lower leagues to the Bundesliga top tier, challenging traditional club hierarchies and igniting debates over financial equity in sports.

These examples underscore a new era where sports are as much about financial muscle and strategic acumen as they are about talent and passion. While this has opened doors for global talent development and fan engagement, it's also sparked contentious debates over the fairness and future of traditional sports leagues.

The rise of franchise models across sports worldwide is a testament to their success in reshaping the landscape. As more disciplines consider this approach, the balance between preserving the sport's integrity and embracing innovation remains a critical conversation.

Evolution of the IPL

Infographic highlighting 'The Inception and Meteoric Rise of IPL' from the 'Evolution of the IPL' section in the article 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, detailing IPL's revenue, fan engagement, broadcasting rights, and prize money growth.

The Inception and Meteoric Rise

Since its debut in 2008, the Indian Premier League (IPL) has not just grown; it has exploded into a cricketing phenomenon that has redefined the very fabric of the sport. Revenue, a critical gauge of its success, saw the IPL's brand value catapult by 433% from its inception, reaching an eye-watering $10.7 billion in 2023. The numbers speak volumes, turning the IPL into a cornerstone of global cricketing leagues.

Fan Engagement in the IPL has been nothing short of revolutionary, reshaping how cricket is consumed in India. The league's inception coincided with the rise of T20 cricket, capturing the audience's imagination with its fast-paced, exhilarating format that ensured cricket was no longer a day-long affair.

The IPL's Broadcasting Revenue Rights saw an astronomical rise, with the 2008 deal at US$ 1.03 billion ballooning to over 23 billion rupees annually between 2023 and 2027 for digital and television rights in India alone. This surge in broadcasting income has been pivotal in making the Board of Control for Cricket in India (BCCI) the wealthiest cricketing body globally.

Prize Money evolution also mirrors the league's growth trajectory. From the Rs 4.8 crore awarded to the inaugural champions, Rajasthan Royals, in 2008, the prize money has seen substantial increases, highlighting the league's escalating financial clout and allure.

Cultural Reshaping and Shift in Focus

A montage of Indian cricket's evolution from five-day test matches to T20s for 'Cultural Reshaping and Shift in Focus' in the article 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, depicting the transition from traditional formats to quick entertainment.

The IPL's impact transcends mere numbers; it has woven itself into the cultural tapestry of India. Cultural Impact has been profound, with the IPL becoming more than a tournament—it's a seasonal festival that unites the country. It has democratized cricket, bringing the game closer to a wider demographic, with the youth, in particular, embracing the sport like never before.

The Shift in Focus from traditional cricket tournaments to the IPL league represents a seismic change in cricket's ecosystem. The IPL introduced a model where entertainment and sport converge, creating a spectacle that attracts global viewership and participation. This shift has also sparked debates around the traditional formats of the game, with purists lamenting the overshadowing of test cricket and one-day internationals.

Impact on Traditional Cricket leagues and formats has been unmistakable. The allure of the IPL, with its glamorous, fast-paced T20 format, has redefined player strategies and fan expectations, posing challenges to longer formats' viability and audience engagement. Yet, it has also opened up new opportunities, bringing cricket to non-traditional audiences and fostering a new generation of cricketers inspired by the league's dynamism.

In conclusion, the IPL's journey from its inception to becoming a global cricketing powerhouse reflects not just a change in the sport's commercial landscape but a cultural shift in how cricket is perceived and celebrated in India and beyond. As the league continues to evolve, its influence on cricket's future, both domestically and internationally, remains a fascinating narrative.

Global Perspective on Franchise-Based Sports

Image depicting 'The Financial Titans of Sports' from 'Global Perspective on Franchise-Based Sports' section of the article 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on Showcases action from NFL, MLB, NBA, with emphasis on franchise sports' economic impact.

Franchise-based sports leagues have rewritten the playbook on sports economics and fan engagement worldwide. Among these, the NFL, NBA, and MLB stand as titans of the franchise model, showcasing not just athletic prowess but financial acumen.

The Financial Titans of Sports

  1. National Football League (NFL): Crowned as the most lucrative sports league globally, the NFL's estimated value stands tall at $86 billion. This American behemoth exemplifies how a sports league can become a cultural and economic powerhouse.

  2. Major League Baseball (MLB): With roots deeply entrenched in American culture, MLB's revenue of €11,319 million highlights its enduring appeal and commercial success.

  3. National Basketball Association (NBA): The NBA has successfully globalized its brand, with a revenue of €9,951 million, illustrating its widespread influence and appeal beyond American borders.

These leagues have become benchmarks for success in the franchise sports model, generating substantial revenue streams from broadcasting rights, sponsorships, ticket sales, and merchandising. Their financial models have not only ensured profitability but also contributed significantly to sports development and local talent nurturing globally.

Salaries: The Price of Excellence

Infographic on 'Salaries: The Price of Excellence' from the 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' article at, detailing top salaries in NFL, MLB, NBA, Premier League, and IPL, illustrating the financial dynamics in sports leagues.

The financial prowess of these leagues is further exemplified by the salaries commanded by their top athletes, reflecting the premium placed on sports talent in the franchise model:

  • The NFL's highest earner, with a staggering annual salary of approximately $46,000,000, showcases the league's financial muscle.

  • In the NBA, top players like Stephen Curry earn around $51,915,615 annually, a testament to the league's lucrative nature.

  • MLB's pinnacle salaries, with stars like Shohei Ohtani making about $70,000,000, underscore the substantial revenue and high stakes involved.

  • The Premier League in football, with top salaries reaching up to €51,272,000, illustrates soccer's global financial appeal.

  • Even in cricket, the IPL sees top players like Virat Kohli earning around ₹17 crore, marking its status as the richest cricket league.

These figures not only highlight the financial might of franchise-based sports but also the global market for top athletic talent, bridging continents and cultures through the universal language of sports.

The astronomical salaries of top athletes in these leagues not only underscore the immense financial clout of franchise-based sports but also reflect the broader dynamics of sports economics, fan engagement, and global influence. As these leagues continue to evolve, they set new benchmarks in the sporting world, blending the thrill of competition with the allure of financial success.

Financial Success and Branding Strategies

Infographic on 'Financial Success and Branding Strategies' from 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' at, showing factors for financial success, branding in sports, and the salary cap conundrum.

In the dynamic world of franchise-based sports, financial acumen, branding prowess, and strategic salary management converge to create a spectacle that transcends borders, cultures, and economies. Let explore them.

Key Factors Contributing to Financial Success

The sprawling empire of franchise-based sports leagues is underpinned by several crucial factors that fuel their financial engines. Here's a closer look:

  1. Diverse Revenue Streams: The lifeblood of franchise leagues like the NFL, NBA, and IPL, these streams range from ticket sales to broadcasting rights, pulling in billions. For instance, the IPL's broadcasting deals have become legendary, catapulting it into a billion-dollar league.

  2. Strategic Player Salaries and Contracts: Big names draw big crowds and big money. The art of contract negotiations is pivotal, with stars often securing deals that set benchmarks in the sports world.

  3. The Balancing Act of Salary Caps: Ensuring competitive parity, salary caps prevent wealthier teams from monopolizing talent. This system is crucial for maintaining the league's overall health and fan interest.

  4. Sky-High Franchise Valuations: The value of a franchise is a multifaceted beast, influenced by performance, market size, and even stadium allure. Owning a franchise isn’t just about sports; it’s a high-stakes investment game.

  5. Economic Ripple Effects: Hosting a sports franchise can supercharge local economies, from job creation to boosting tourism.

  6. Global Branding and Digital Engagement: Crafting a global brand requires engaging fans beyond the stadium, leveraging digital platforms to connect and build loyalty.

  7. Innovation at the Forefront: Adopting the latest tech ensures leagues stay relevant, enhancing fan experiences and opening new revenue avenues.

Branding Brilliance in the Sports Arena

Successful team branding transcends logos and colors, embedding teams into the hearts and minds of fans. Here's how the best do it:

  1. Crafting a Core Identity: Understanding and articulating what the team stands for is the first step toward resonant branding.

  2. Mission Statements That Matter: A clear mission can guide decisions and rally fans and players alike around a common cause.

  3. Engagement is King: Utilizing every tool in the arsenal, from social media to fan events, keeps the conversation going and the fans engaged.

  4. Consistency Counts: Building trust with fans means delivering a consistent brand experience, online and off.

  5. Strengths in the Spotlight: Showcasing individual talents within the team framework amplifies the overall brand appeal.

  6. Community at the Core: A strong sense of belonging fosters a dedicated fanbase that feels invested in the team's success.

  7. Staying Agile: Being open to innovation and adapting to the market can keep a team's brand fresh and relevant.

The Salary Cap Conundrum

While salary caps aim to level the playing field, their impact varies across leagues:

  • NFL and NHL showcase the effectiveness of hard caps in maintaining competitive balance.

  • NBA's cap, tied to Basketball Related Income, creates a dynamic framework for financial planning.

  • The MLB stands out for its lack of a salary cap, instead employing a luxury tax to curb spending excesses.

  • The IPL uses a fixed cap to ensure equitable team composition, emphasizing strategic investment over sheer financial might.

These mechanisms underscore the leagues' efforts to keep the game fair and exciting, balancing financial muscle with the unpredictability of sports.

Through strategic financial planning, innovative branding, and smart salary cap management, franchise-based sports leagues have not only elevated the game but also transformed it into a global spectacle, weaving teams and players into the cultural fabric of societies worldwide.

Impact on Players and Performance

In the fast-evolving landscape of franchise-based sports, the tug-of-war between club commitments and national pride has sparked debates across cricket and football arenas. This intricate balance, or at times imbalance, between franchise loyalty and national duties has profound implications for players and the essence of sportsmanship.

The Cricket Conundrum: IPL vs. National Duty

Section image for 'Impact on Players and Performance' from 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, discussing 'The Cricket Conundrum: IPL vs. National Duty' and fan reactions.

The Indian Premier League (IPL) has notably altered the cricketing world, presenting players with lucrative opportunities that sometimes rival the honor of representing their country. A glaring example is Hardik Pandya, whose sporadic absences from the national squad due to injury, juxtaposed with his participation in the IPL, have fueled discussions about priorities. Critics argue this trend undermines the traditional reverence for national representation, advocating for a recalibration of commitments.

  • Praveen Kumar and Kapil Dev, cricket stalwarts, have voiced concerns over this growing preference for the IPL over national duties, urging a better balance to preserve the sport's sanctity and the players' national allegiance.

  • Fan Sentiments: The debate extends to the stands and social media, where fans express mixed feelings, ranging from disappointment to staunch support for players like Pandya, underscoring the complex relationship between franchise success and national pride.

Football's Fracture: Club Rivalries vs. National Unity

Section image for 'Impact on Players and Performance' from 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, discussing 'Football's Fracture: Club Rivalries vs. National Unity' and its effects.

The scenario in football, especially within the England national team, mirrors this complexity. The prominence of the English Premier League (EPL) has fostered deep-rooted club allegiances that reportedly affected the cohesiveness of England’s national squad. The so-called "Golden Generation" failed to translate their club success to the international stage, a phenomenon attributed to the prevailing club rivalries among players.

  • Club vs. Country: Icons like Lampard, Gerrard, and Ferdinand have shed light on how club rivalries impeded the national team's unity, suggesting that these divisions diluted the potential of a star-studded lineup.

  • A Different Perspective: Contrarily, David Beckham defends the professionalism of players, arguing that the failure to secure international glory was not due to a lack of unity but rather the challenges of the game itself.

Reflecting on Solutions and Balances

Section image for 'Impact on Players and Performance' from 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, focusing on 'Reflecting on Solutions and Balances' in sports duties.

These scenarios underline a pressing need for sports administrations to devise frameworks that harmonize franchise commitments with national duties. Ensuring players’ health, optimizing schedules to prevent conflicts, and fostering a culture that equally values franchise success and national representation could be pivotal steps toward mitigating these challenges.

  • Administration's Role: Governing bodies like the BCCI and FIFA face the intricate task of crafting schedules that respect both the franchise calendars and international fixtures, ensuring players do not have to choose one over the other.

  • Cultivating National Pride: Beyond regulations, nurturing a culture that reveres national representation as the pinnacle of a sports career could help realign priorities.

  • Fan Engagement: Engaging fans in this dialogue, acknowledging their role in shaping the sports narrative, could foster a more supportive environment for players navigating these crossroads.

The dialogue between franchise success and national duty continues to evolve, mirroring the broader dynamics of modern sports. Balancing these elements is crucial for sustaining the integrity of sports, honoring both the players' career aspirations and the timeless tradition of representing one’s country.

Cultural and Communal Impacts

The seismic shift towards franchise-based sports systems has had a profound impact on the cultural and communal fabric of sports globally. This evolution has notably affected traditional rivalries, the dynamics of local clubs, and the ways in which fan communities engage with their beloved sports.

The Fading Charm of Traditional Rivalries

Section image for 'Cultural and Communal Impacts' from 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, depicting the fading charm of the Kolkata Derby between East Bengal and Mohun Bagan, because of the rising popularity of media sponsored "ISL".

  • Indian Football's Cultural Shift: The introduction of the Indian Super League (ISL) marked a pivotal moment for Indian football, drawing attention to the fading allure of historic derbies such as the "Kolkata Derby" between Mohun Bagan and East Bengal. These age-old rivals, which once captivated the city's heart, now navigate the waters of modern franchise football, leaving a bittersweet sentiment among the traditional fan base.

  • European Soccer Clubs' Dilemma: Similarly, in Europe, clubs like Millwall FC and Union Berlin witness the challenges posed by financial disparities, a direct consequence of the franchise model. The Bundesliga's RB Leipzig, often labeled as the "Most Hated Club," exemplifies how strategic financial maneuvers can disrupt the competitive balance, eliciting mixed reactions from the fan communities rooted in tradition and local pride.

Fan Communities: A Spectrum of Reactions

  • Reimagining Fan Engagement: The transition towards franchise sports has redefined fan engagement, creating platforms for fans to express their support in innovative ways, from social media campaigns to fan contests. This digital engagement, while fostering a global fan base, also sparks debates on the essence of sports as a communal activity, questioning the impact of commercialization on the sport's soul.


Take a look at what Hollywood cash has done to modest teams like Wrexham FC in Wales. It's turned into more of an Amazon Series spectacle than the genuine thrill of the game. Remember, there's a thin line between revolutionizing a club and turning the sport into a prime-time drama!

  • Preserving Communal Essence: Despite the allure of franchise sports, the essence of sports as a communal activity remains undiminished. Fan reactions, whether in cricket's IPL or football's ISL and European leagues, highlight a collective yearning for a balance that honors both the sport's heritage and its contemporary evolution.

  • The Role of Governance: The role of governing bodies becomes crucial in navigating these cultural shifts. Initiatives like FIFA's "Financial Fair Play" (FFP) regulations aim to mitigate financial disparities, yet the adaptability of franchise models to find loopholes poses ongoing challenges.

Reflections on Unity and Division

The journey of franchise-based sports underscores a dual narrative: one of exciting growth and global reach, and another of nostalgic reminiscence for the days when sports were less about the economics and more about the game. This evolution brings to light the nuanced relationship between progress and tradition, urging a dialogue on how best to preserve the communal spirit of sports amidst its relentless commercialization.

As we look forward, the essence of sports as a unifying force offers a beacon of hope. It is through this communal spirit that sports can navigate the complexities of modernization, ensuring that the heart of the game beats strong for generations to come.

In this changing landscape, the cultural and communal impacts of franchise-based sports continue to be a subject of passionate debate, reminding us of the intricate balance between preserving the legacy and embracing the future of sports.

Conclusions and Reflections

Sports is for the fans and by the fans.

The journey through the vibrant world of franchise-based sports has unveiled a complex tapestry of financial success, branding excellence, and cultural shifts. Yet, at the heart of this evolution lies a fundamental challenge: balancing the allure of 'Big Bucks' with the imperative to preserve the traditional values and essence of sports.

Striking the Balance

  • Commercial Success vs. Traditional Essence: The commercial success of franchise models has undoubtedly brought global attention, financial stability, and innovation to sports. However, this success should not overshadow the core principles of sportsmanship, community engagement, and the preservation of traditional rivalries that form the soul of sports.

  • Community and Cultural Significance: Sports are more than just games; they are a communal activity deeply ingrained in the cultural fabric of societies. The rise of franchise-based sports, while enriching the sporting landscape, must ensure that the communal spirit and cultural significance of sports remain at the forefront.

Constructive Suggestions for Navigating Challenges

Title image for 'Conclusions and Reflections' section of 'World Of Franchise Sports: How the likes of IPL & EPL Changing the Sports' on, discussing constructive suggestions for navigating challenges in franchise sports.

To navigate the challenges posed by the commercial aspects of franchise sports without compromising on their essence, the following suggestions are offered to organizers and governing bodies:

  • Implement Fair Play Regulations: Introduce and strictly enforce financial fair play regulations to ensure a level playing field, preventing financial disparities from overshadowing talent and effort.

  • Promote Grassroots Engagement: Invest in grassroots programs to nurture local talent and ensure the continuous flow of talent that respects and understands the traditional values of sports.

  • Encourage Fan Participation: Develop platforms for fan involvement in decision-making processes, ensuring that sports remain for the fans, by the fans, enhancing the community feel of sports.

  • Balance Scheduling: Create balanced schedules that allow players to honor their commitments to both franchise and national teams, reducing conflicts and promoting player welfare.

  • Cultivate Tradition alongside Innovation: While embracing technological advancements and innovative formats, organizers should also find ways to celebrate and preserve the traditional aspects of sports, such as historic rivalries and legacy clubs.

  • Globalize Wisely: In expanding the global reach of franchise sports, it's crucial to respect and integrate the cultural nuances of new markets, fostering a global sporting community that appreciates diversity.

  • Transparency in Governance: Maintain transparency in the financial and administrative aspects of sports leagues to build trust among stakeholders and ensure that commercial interests do not overshadow the sport's integrity.

As we stand at the crossroads of tradition and innovation, it becomes clear that the future of franchise-based sports hinges on our ability to honor the past while boldly stepping into the future. By fostering a sporting world that values community, culture, and fair competition as much as it does financial success, we can ensure that the essence of sports remains untarnished for generations to come. After all, at the heart of every game, beyond the cheers and the championships, is the simple love for the sport—a love that must be preserved, celebrated, and passed on.

"Keep it real and for the fans and by the fans,"

This reminds us that sports, in their truest form, are a reflection of the communities that cherish and sustain them. It's a rallying call for all involved—from players to policymakers—to ensure that as sports evolve, they remain a source of joy, unity, and cultural pride.



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